I mentioned at the end of my SOPA/PIPA post that I’d be talking these folks up, so here it is.
Syfy’s “Being Human” is run by GENIUSES.

Granted, it’s on the Syfy network, and they’re not always noted for having high quality material, though I’ll admit to having sat through “Sharktopus.” And I’ll grant that the “Being Human” premise is borrowed from the BBC3 show of the same name. But here’s the deal: it’s carving a niche, and not just on my Monday nights.
I first mentioned the endearing qualities of this show last year at about this time, when I reviewed a few of last season’s mid-season premieres. Of the four shows I covered, “Being Human” was one of two that came back. Since then, I’ve had the opportunity to watch the UK iteration, and I’m excited to see that this new season of the US version is taking a different tack. I’m excited to see where UK goes as well, and if you’ve seen up through series 3, folks, you know why. But that’s not why we’re here.
Syfy has set up a campaign for this show the likes of which I’ve never seen, and I’m unduly impressed by how much work they’ve put into engaging with their audience online as well as on the air.
Like most shows, “Being Human” has a Twitter feed. Unlike most shows, they live tweet during their episodes, and respond to fan’s reactions.
Like most shows, “Being Human” has a Facebook page and a Google+ page. Unlike most shows, (*cough*cough* How I Met Your Mother *cough*) they don’t use their pages to discuss the plot. They avoid spoilers, instead focusing on “sneak peek” and “behind the scenes” videos and promotional and event photography. When a casting choice is announced, it’s not immediately obvious who that person will be playing (*cough*cough* Slutty Pumpkin *cough*). This is the right way to do it.
Like most shows now, “Being Human” has a profile on GetGlue. GetGlue’s the newest social networking monster, and I like it. If you follow me on Twitter or Facebook, you’re probably already tired of it. Here’s the deal with GetGlue, though – it has the unique ability to aggregate feedback and discussions about shows into one place. Rather than going to Twitter and clicking on a #BeingHuman hashtag, you can hit GetGlue and have a conversation about the show, spoilers and all, without cluttering up your feed with it. And if you link your check-in, those that want to discuss with you can follow you over. And if you miss the Twitter feed? There’s a tab for that on GetGlue.
Here’s where the folks behind “Being Human” get crafty. The show is rife with indie rock. I’m a huge fan of that. Playing real songs mixed in with the soundtrack lends some authenticity to the show (and I really like the soundtrack as well). Like the songs they played that episode?
There’s a Spotify playlist for that.
You heard me. Each episode from season 2 has a Spotify playlist. There have only been 2 episodes (2.01, 2.02), but they went back and created one for season 1.
So not only are these science-fiction marketing geniuses out there to get you to fall in love with their show, they want you to talk about it. And not just talk about it, but get to know the cast as people, and get to know the music separately from the show. As a bit of a “test,” I looked them up on Klout, which is a fantastic way of gauging how one interacts with others via social media. They’ve got a score of 63 today, which isn’t bad. It’s higher than mine. Their score has been steady all year. But what I wanted to know is their “Klout Style.” They’re listed as a “Broadcaster,” which means, “You broadcast great content that spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience that values your content.” On the lovely little Klout style chart they’ve created, “Being Human” sits more near “Participating” and “Sharing” than “Creating” or “Focused.” Same spot as my sister, actually. Very interesting.
I think what I’m really getting at here is that “Being Human” has the right idea. Rather than generating content the traditional way, they’re out there engaging with fans every way they can. And you know what? When you’re a science fiction underdog of a show, that’s the way to do it. Because it’s the fans who will decide if your show lives or dies.
Just ask Chuck. (Too soon?)


































